We are rebranding! New visual identity, same mission

Over the eleven years as a Forex broker, we’ve managed to accomplish numerous achievements. We’ve grown up, and so have you. Just as you never stop improving your trading skills, we are constantly developing our services to meet your needs. Today, clients from over 150 countries have opened more than 12 million trading accounts with us. To become yet closer to you, we’ve decided to adopt a fresh new look: with refined colours, space-inspired elements, and a new logo.

The concept

The main concept behind the rebranding is a reflection of our mission: we exist to ensure everyone can achieve their investment goals.

We picture goals as stars in the broad universe of finance. Each one represents a unique combination of needs and desires of a particular person. The journey towards the investment goal isn’t always easy—there are many obstacles on the way. To overcome them, you need an optimal set of both analytical and financial instruments, as well as a reliable partner. We are here to provide you with everything necessary to make effective trading decisions and achieve your investment goals. All the elements of our new design system convey this message in a simple, yet illustrative way.

The logo

The two orbits forming our new logo reflect this all-encompassing support we provide for you on the journey towards your goals. The orbits cross each other in such a way as to create the word ‘fx’ that highlights an important part of our company name.

The elements

The elements constituting our new visual identity are all built around centre-oriented forces and objects, such as orbits and rays, reflecting our continued focus on your investment goals.

The colours

The colour palette of deep blues and intense oranges gives vibrancy to our new brand design, emphasising our confidence, dynamism, and readiness to change to bring your trading experience to a whole new level.

The transformation

The financial world is changing rapidly. New challenges emerge every day, and we are ready to evolve and transform in response, all to meet and exceed your expectations. The new branding is here to express that.